Coach Emma Coates Exits the Young Lionesses Role to Become Head Coach at National Women's Soccer League's Bay FC
In a significant career move, the former England youth boss has stepped down from the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.
Fresh Beginnings
Her appointment follows the departure of Albertin Montoya, who was at the helm of the California club during its first two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.
“I have thoroughly enjoyed my time with the FA,” commented Coates. “It has been instrumental in my development both on and off the pitch. I am now prepared and eager to test my abilities in a new environment.”
Coaching Pedigree
Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the English top division.
Kay Cossington, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Coates is an superb manager, but she also has a strong record of nurturing talent to succeed on the biggest stages.”
“Coates excels at leading of teams and environments and has the tactical philosophy we were searching for,” she continued.
Club Context
The California side had a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before struggling to a 13th-place finish in 2025.
Gavin Step, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their service and extend our best wishes with their venture abroad. Emma, with Gemma, has played a pivotal part in strengthening the pathway between the young Lionesses and the first team.”
“Together, they have directly influenced the development of many promising talents who have earned call-ups to senior Lionesses,” he added.
Pathway Success
Since taking over Mo Marley in 2023, Coates presided over the rise of several players to the England senior side, including midfielder Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
The search for new U23 coaching staff has already commenced, as the FA looks to continue the development of the youth national team in the future.
